Previously, Tony was Vice President and General Manager for JCPenney.com a $1.86B annual revenue business. He increased selling margin by 26% and improved site revenue in two years which enabled the sale of the business to private investors while increasing customer satisfaction by 51% and shifting external consulting spend to fund new highly agile insourced teams. This increased team accountability, improved employee satisfaction, and reduced delivery time by 37%.

Prior to that, Tony was the Vice President at Dell, Inc., responsible for Dell Technologies’ global Commerce Technology (Office of the CTO), supporting $74B USD in annual revenues across all lines of business. Prior to that, Tony lead Dell’s digital Platform team including Customer Account, Product, Catalog, Content, Search, Commerce Transactions, Order Management, Technology Enablement, Salesforce.com, and Developer Operations. His mission is to simplify the connection between Customers, Products, and Commerce by evolving the global platform with a 740+ member team to speed implementation, reduce integration, and empower innovation. Previously, Tony led all things data for Dell as Chief Data Officer where he was awarded the 2016 IDG CIO Hall of Fame Honoree for advanced analytics and financial forecasting. Starting off at Dell, Tony led dell.com for the Consumer Small-business IT Unit where he increased PC sales, delivered BitCoin digital currency, and built responsive mobile experiences. Additionally, Tony advised Dell’s Select Customer segment for online gaming and retail including premium brands such as Paddy Power Betfair Group, SportsBet, and Wayfair.